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Yahoo Unveils Public Details Of "Panama" Ad System Upgrade

Yahoo's finally gone public with details about its new Panama ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo...

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Yahoo Unveils Public Details Of "Panama" Ad System Upgrade

Soho , London? Soho , Yahoo Is Unleashing a New Way to Turn Ad Clicks Into Ka-Ching, New York Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched...

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Search Headlines & Links: Feb. 27, 2007

Redrum Returns to NYC: Informal Gathering of Interactive & Search MarketersIf you'll be in New York next Tuesday and feel like stopping by for a drink with other search and interactive marketing...

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Highlights from the SEW Blog: Mar. 5, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

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I'm a PC, What Are You?

Apple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. However, if you can't connect with your audience in the real world,...

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Will Social Networks Become the New Inbox? Part 2

Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers...

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Yahoo Genome Brings Big Data to Advertisers

The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive...

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